Category Archives: Market Research

 If you’re trying to grow a business, you know that it’s important to understand the market. Actually doing this might seem difficult, even overwhelming—but it doesn’t have to be. Over the past few posts, I’ve given you a step-by-step guide for making sense of each part of your market ecosystem: your company, your customers, and…

Your business’s “sweet spot” helps you determine where your differentiating capabilities lie. It also helps you find which type of customers are the best fit for you. The customer evaluation chart described in the last post is a useful tool to understand your “sweet spot”—but it can be limiting in that your perspective is the…