Category Archives: Product Management

Product Development: Asking the Right Questions

Manufacturing companies are often looking for ways to develop new products and enhance existing ones. When this happens, they often start by asking themselves technical questions: How will it work? What materials will we use? Can we build it? How much will it cost? There are many good reasons for this. For one thing, most…
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Apple Shows How To Successfully Use Marketing During New Product Development

Apple was not the first company to introduce an MP3 player.  However when the Apple iPod was launched, it immediately became a best-seller.  It was fashionable, easy-to-use and expensive.  People paid a premium because of the value it brought to consumers.  Apple developed this category killer not by investing in cutting-edge technology but by using…
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