Situation: Client was very concerned that raising prices would alienate customers and reduce overall sales. Prices had not been raised in five years. Solution: Grow MFG developed and executed a strategy to increase prices annually with a minimal risk to the existing business. This began with market research to understand overall customer price sensitivity, competitor…
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Strategic Price Increase
![Strategic Price Increase](https://growmfg.com/wp-content/uploads/2012/07/Difficult-Case-Kit-900x444.png)